Privacy Policy
1. Introduction
This Privacy Policy explains how Data Migration International (“DMI”, “we”, “us”, or “our”) collects, uses, processes, stores, and protects personal data when you visit our websites, use our services, register for events, download content, interact with our marketing activities, or communicate with us.
We are committed to processing personal data in compliance with applicable data protection laws, including:
- EU General Data Protection Regulation (GDPR)
- Swiss Federal Act on Data Protection (FADP)
- UK GDPR where applicable
- ePrivacy Directive and cookie regulations
- Other applicable international privacy laws
2. Controller
The controller responsible for data processing on this website is:
Data Migration International
Zelgstrasse 9
CH-8280 Kreuzlingen, Switzerland
Email: info@dm-international.com
Phone: +41 71 686 91 39
3. Data Protection Officer
We have appointed a Data Protection Officer as required by applicable law:
Data Protection Officer: Reiner Bornemann
Data Migration International
Zelgstrasse 9
CH-8280 Kreuzlingen, Switzerland
Email: info@dm-international.com
For data protection matters, please contact the supervisory authority for Switzerland:
Federal Data Protection and Information Commissioner (FDPIC)
4. Categories of Personal Data
Information you provide directly
- Name, business email address, company name, job title
- Phone number and country/location
- Event and webinar registration data
- Marketing preferences
- Messages, inquiries, and form submissions
Information collected automatically
- IP address, browser type and version, device information
- Operating system and referral URL
- Website interactions, page visits, and session behaviour
- Cookie identifiers and technical log information
Marketing & CRM data
- Newsletter engagement (opens, clicks)
- Webinar participation and campaign engagement
- Lead scoring and lifecycle stage data
- Website activity linked to submitted forms
- Company-level identification information
5. Legal Bases for Processing
Consent (Art. 6(1)(a) GDPR)
For marketing cookies, analytics cookies, advertising technologies, newsletters, event marketing communications, and visitor identification technologies.
Contractual Necessity (Art. 6(1)(b) GDPR)
For responding to inquiries, event registrations, delivering requested services, and managing contractual relationships.
Legitimate Interests (Art. 6(1)(f) GDPR)
For B2B marketing communications, website optimisation, cybersecurity, fraud prevention, internal analytics, and protecting our business operations. We carry out a balancing test before relying on this basis and you may object to such processing at any time (see Section 16).
Legal Obligations (Art. 6(1)(c) GDPR)
For compliance with regulatory requirements, legal claims, and defences.
6. Purposes of Processing
- Operating and securing our websites
- Responding to inquiries and managing customer and prospect relationships
- Organising webinars and events
- Sending newsletters and marketing communications
- Measuring campaign effectiveness and improving website usability
- Audience segmentation and retargeting
- Analytics and reporting
- Cybersecurity and fraud prevention
- Compliance with legal obligations
7. Cookies & Consent Management
Our websites use cookies and similar technologies, which may include essential, functional, analytics, advertising, and visitor identification cookies.
Where legally required, non-essential cookies are only activated after you have given your consent through our consent management platform (CMP). You may accept or reject cookie categories, and modify or withdraw your consent at any time via the cookie settings on our website.
8. Hosting
Our website is hosted by an external service provider. Personal data collected on our website (including IP addresses, contact requests, and other data generated through site use) may be stored on the host’s servers. Hosting is provided on the basis of Art. 6(1)(f) GDPR (legitimate interest in the secure and efficient provision of our services). We have concluded a data processing agreement with our host.
9. Google Analytics 4 (GA4)
We use Google Analytics 4, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
GA4 helps us analyse website usage and improve performance. It may collect anonymised IP addresses, browser and device information, engagement metrics, traffic source data, and user interactions. We use IP anonymisation, consent mode, and data retention controls.
Legal basis: Consent where required; legitimate interest where permitted.
You may opt out via:
Google Analytics Opt-Out Browser Add-on
Data retention: Google Analytics data is retained for 14 months before anonymisation or deletion.
10. Google Ads
We use Google Ads, including Conversion Tracking, Remarketing, and Enhanced Conversions where applicable, provided by Google Ireland Limited. These services help us measure campaign effectiveness, optimise advertising, and display relevant advertisements.
Legal basis: Consent.
11. LinkedIn Insight Tag
We use the LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company. This enables conversion tracking, website analytics, retargeting, audience creation, and advertising performance reporting. LinkedIn may process IP address, browser and device data, timestamps, and website interactions. We receive only aggregated and anonymised reporting data.
Legal basis: Consent.
Manage advertising settings:
12. Meta Advertising (Facebook & Instagram)
We use Meta advertising technologies provided by Meta Platforms Ireland Limited, including the Meta Pixel, Facebook Ads, Instagram Ads, conversion tracking, and remarketing audiences. Meta may collect IP address, browser information, device identifiers, website interactions, and conversion events.
Legal basis: Consent.
Manage Meta advertising preferences:
13. HubSpot CRM & Marketing Platform
We use HubSpot (HubSpot Ireland Limited) for CRM management, marketing automation, lead management, forms, email and newsletter marketing, analytics, and customer communication. HubSpot may process contact and company information, website activity, marketing engagement, form submissions, and lifecycle stage information.
HubSpot may associate website activity with known contacts after form submission. All newsletter communications are sent via HubSpot; you may unsubscribe at any time using the link in any newsletter email. After unsubscribing, your email address may be retained in a suppression list to prevent accidental re-subscription, in accordance with Art. 6(1)(f) GDPR.
Legal basis: Consent; legitimate interest for B2B communications where legally permitted.
Data retention: Contact and marketing data is retained for up to 3 years after last interaction, unless you request deletion earlier.
14. Visitor Identification & B2B Marketing Intelligence
We may use visitor identification and B2B marketing intelligence technologies provided by RB2B / Retention.com. These technologies may use cookies and similar technologies to associate website visits with business-related contact information, including professional email addresses and company information.
This information may be used to identify business visitors, support account-based marketing (ABM), improve marketing relevance, measure campaign effectiveness, and deliver relevant B2B communications. Processing may include IP address, browser and device information, page visits, referral source, session activity, company-level identification, and professional contact enrichment.
Legal basis: Consent where required by law; legitimate interest for B2B marketing where legally permissible. Visitors from the EU/EEA will only be subject to this processing where consent has been obtained via our cookie consent platform.
Opt-out options:
15. YouTube
Our website embeds videos from YouTube, operated by Google Ireland Limited. We use YouTube in expanded data protection mode, which means YouTube does not store information about visitors to this website before they watch a video.
When you play a YouTube video, a connection to YouTube’s servers is established. If you are logged into your YouTube account, YouTube may link your visit to your profile. YouTube may place cookies on your device to generate video statistics and improve user experience.
Legal basis: Consent where required; legitimate interest in presenting our content in an appealing manner (Art. 6(1)(f) GDPR).
For more information, see YouTube’s Privacy Policy:
https://policies.google.com/privacy
16. Google Maps
Our website uses Google Maps via API, provided by Google Ireland Limited. To enable Google Maps features, your IP address is transmitted to Google’s servers (typically in the United States) and stored there.
Legal basis: Legitimate interest in presenting location information in an accessible and useful manner (Art. 6(1)(f) GDPR).
For more information, see Google’s Privacy Policy:
https://policies.google.com/privacy
17. Server Log Files
Our website provider automatically collects and stores information in server log files, which your browser communicates automatically. This includes browser type and version, operating system, referral URL, hostname of the accessing device, time of the server request, and IP address. This data is not merged with other data sources.
Legal basis: Legitimate interest in the technically error-free operation and optimisation of our website (Art. 6(1)(f) GDPR).
Data retention: Server log files are deleted after 30 days unless required for ongoing security investigations.
18. Contact Forms & Direct Enquiries
If you submit enquiries via our contact form, by email, telephone, or other means, the information provided will be stored and processed to handle your request. We will not share this information without your consent.
Legal basis: Contractual necessity (Art. 6(1)(b) GDPR) where related to a contract or pre-contractual measures; legitimate interest (Art. 6(1)(f) GDPR) or consent (Art. 6(1)(a) GDPR) in all other cases.
Data retention: Contact form and enquiry data is retained for up to 2 years after the enquiry is resolved, unless statutory retention obligations require a longer period.
19. Events, Physical Sessions, Online Sessions & Training Courses
19.1 Registration Data
If you register for a physical event, online session, webinar, or training course organised by DMI, the data provided in mandatory fields (typically name, company, job title, and email address) is processed for the purpose of organising and delivering the respective offer, on the basis of Art. 6(1)(b) GDPR.
Any additional data you provide voluntarily may help us process your registration but is not mandatory. Such voluntary data is processed on the basis of your consent (Art. 6(1)(a) GDPR), which you may revoke at any time with effect for the future by contacting us at the details listed under Controller.
Registration data may also be used for post-event follow-up communications, including sending relevant content, event summaries, or information about future events. For B2B contacts, this is carried out on the basis of legitimate interest (Art. 6(1)(f) GDPR). You may opt out of such communications at any time.
19.2 Photography & Video at Physical Events
At physical events organised by DMI — such as our Digital Lounge at Lakeside and similar formats — photographs and video recordings may be taken during the event. These images and recordings may be used for promotional purposes, including on our website, social media channels, newsletters, and other marketing materials.
This processing is carried out on the basis of our legitimate interest in documenting and promoting our events (Art. 6(1)(f) GDPR). Where images are used in a way that prominently and individually identifies a participant, we will seek your prior consent.
Notice of photography will be displayed at the event venue and/or communicated in the event registration confirmation. If you do not wish to be photographed or filmed, please notify a DMI representative on arrival at the event.
If you have already been photographed and wish to request removal of your image from our materials, please contact us at: info@dm-international.com
Data retention: Event photographs and recordings used in promotional materials may be retained indefinitely as part of our marketing archive. Images not used in materials are deleted within 90 days of the event.
19.3 Webinars & Online Sessions (Zoom, StreamYard, Microsoft Teams)
We use the following platforms to host webinars, online sessions, and live broadcasts:
- Zoom (Zoom Video Communications, Inc., USA) — for webinars and online sessions
- StreamYard (Hopin Ltd.) — for live broadcasts and LinkedIn Live sessions
- Microsoft Teams (Microsoft Corporation, USA) — occasionally for online meetings and sessions
When you participate in an online session via these platforms, the respective platform provider will process certain personal data, including your name, email address, IP address, device and connection information, and in-session activity (such as chat messages or reactions). These providers act as independent data processors or controllers and process data in accordance with their own privacy policies.
Webinars and online sessions may be recorded. Where a session is recorded, participants will be informed in advance. Recordings may be made available afterwards as on-demand content, shared via our website, social media, or sent to registered participants.
Legal basis: Contractual necessity (Art. 6(1)(b) GDPR) for delivering the registered session; legitimate interest (Art. 6(1)(f) GDPR) for recordings used as promotional or educational content.
For more information on data processing by these platforms, please refer to their respective privacy policies:
StreamYard / Hopin Privacy Policy
19.4 Attendance Lists & Networking
In some cases, we may share a list of registered attendees (name and company only) with other event participants or event sponsors, to facilitate networking. Where we do so, this will be clearly communicated in the event registration form and you will have the option to opt out of being included in any shared list.
Data retention: Event registration data is retained for up to 2 years after the event or course, unless you request deletion or statutory obligations require otherwise.
20. eCommerce & Payment Service Providers
We collect, process, and use personal data only to the extent necessary for the establishment, content organisation, or change of a legal relationship with you. This processing is based on Art. 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual actions.
We collect and use personal data concerning the use of our website only to the extent that this is necessary to enable users to utilise our services and for billing purposes. Collected customer data will be deleted upon completion of the order or termination of the business relationship, subject to any statutory retention obligations (e.g. commercial or tax law requirements).
21. International Data Transfers
Some service providers (including Google, Meta, LinkedIn, HubSpot, and RB2B/Retention.com) process personal data outside Switzerland or the European Economic Area (EEA), including in the United States. Where such transfers occur, we implement appropriate safeguards including Standard Contractual Clauses (SCCs), adequacy decisions, and supplementary technical and organisational measures.
22. Data Retention
We retain personal data only as long as necessary for the purposes described in this Privacy Policy, or as required by legal, contractual, or compliance obligations. Key retention periods are noted in the relevant sections above. Where no specific period is stated, data is retained for as long as it remains relevant to the purpose for which it was collected and then securely deleted.
23. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration, or destruction. Security measures include encryption, access controls, secure hosting, monitoring systems, and internal access restrictions.
Please note that no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.
24. Your Rights
Subject to applicable law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict processing of your data
- Object to processing based on legitimate interests or for direct marketing
- Withdraw consent at any time (without affecting the lawfulness of prior processing)
- Request data portability (where technically feasible)
- Lodge a complaint with a supervisory authority
To exercise your rights, please contact us at: info@dm-international.com
You also have the right to lodge a complaint with the Swiss supervisory authority:
Federal Data Protection and Information Commissioner (FDPIC)
For EU/EEA residents, you may also contact your local data protection authority.
25. Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites and encourage you to review their privacy policies.
26. Right to Object to Direct Marketing
YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR SUCH PURPOSES. THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO DIRECT MARKETING (ART. 21(2) GDPR).
27. Changes to This Policy
We may update this Privacy Policy periodically to reflect legal developments, technology changes, operational changes, or service provider updates. The latest version will always be published on this page with the date of last update.
28. Contact
For any questions about this Privacy Policy or the processing of your personal data:
Data Migration International
Zelgstrasse 9
CH-8280 Kreuzlingen, Switzerland
Email: info@dm-international.com
Phone: +41 71 686 91 39
